About Times-7
100% Petone based. Trusted worldwide. With 98% export and the industry’s widest fixed RAIN RFID range, Times-7 is a global leader in fixed RAIN RFID antennas.
100% Petone based. Trusted worldwide. With 98% export and the industry’s widest fixed RAIN RFID range, Times-7 is a global leader in fixed RAIN RFID antennas.
RAIN RFID is the standards-based edge technology that lets organisations identify, locate, and authenticate thousands of items per second without line of sight using tags, readers, and software.
| RFID Tags | Store and send data. |
|---|---|
| Readers | Computer and radio, sends power and data to antenna, and decode tag data received from antenna |
| Antennas | Forms the link between reader and tag, transmits power and signal to tags and collects/receives their (the tags) responses |
| Software | Turns reads into business value: inventory, asset tracking, supply-chain visibility, often at the edge or in the cloud. |
RFID combines these elements to form a system for tagged item inventory that works in real time, providing data on item details, the location, status and movement of your goods.
We design and manufacture the high-performance antennas that turn radio energy into reliable data. Our ultra-thin, application-tuned antennas create predictable read zones for portals, conveyors, cabinets, and workspaces across healthcare, retail, logistics, and industrial environments.
Times-7 designs the reader antennas that make this reliable and predictable. Our ultra-thin, application-tuned portfolio shapes clean read zones for portals, conveyors, cabinets, benches, and smart workcells. We optimise field uniformity and durability, reducing blind spots and installation time. Engineered in New Zealand and backed by responsive application engineering, Times-7 partners with leading tag, reader, and software providers to deliver standards-compliant RAIN solutions that scale.
Engineered and built in New Zealand, our portfolio reflects continuous innovation in form factor, field uniformity, and durability. Backed by in-house engineering capability, local manufacturing, practical deployment guidance, and responsive support, Times-7 operations are 100% Petone-based.
Export-first by design: over 98% of our products ship worldwide. We partner with leading distributors, integrators, and OEMs to deliver complete, standards-compliant RAIN RFID solutions. From pre-sales design to post-go-live support, our global network keeps projects moving and outcomes predictable.
Deployed in 55+ countries and counting. Our global partners bring Times-7 performance to local projects, matched to regional regulations and enterprise standards. Plug-and-play interoperability with leading RAIN RFID stacks means quicker go-lives, fewer surprises, and scalable results across sites, regions, and industries.
The market’s most comprehensive RAIN RFID antenna range with 150+ active SKUs. Purpose-built options cover dock doors and pallet portals, conveyors and tunnels, smart cabinets and medical trays, benchtop/kitting workcells, retail shelves and POS, on-metal items, freezer/cold chain, and ultra-thin ground antennas for race timing. Choose the right form factor the first time to reduce risk, simplify installs, and scale with confidence.
With a team of only 23 full-time employees, Times-7 punches well above its weight! We deliver world-class products of the highest quality, export globally, and offer responsive service despite our customers spanning multiple time zones!
Responsive
Standing us apart from our competitors, our responsiveness is legendary, and it is a brand value of which we are very proud. We respond promptly and accurately to customer requests. We think beyond the request and proactively support our customers. It is important to adapt and develop our processes and service to meet the needs of our customers.
Collaborative
With marketing, engineering, and manufacturing under “one roof,” we have a unique opportunity to collaborate and deliver world-class solutions. This approach extends to our work with our partners and customers, listening to their needs and being a part of their success.
Reliable
We are proud to be a company that our customers and stakeholders can rely on. Not only do we do what we say, but our products also do what they should, and we stand by our reliability.
Innovative
Innovation fuels our growth and is uniquely supported by our design and production structure. Being located in New Zealand gives us the advantage of seeing the world from a distance – watching trends and developments and using our innovative approach to adapt to meet the needs of our customers.
Respect
We firmly believe in valuing every individual and ensuring respect is upheld in all operations. Respect is not only a fundamental principle we embrace within our company culture, but it also fosters a positive and inclusive environment where diverse perspectives are valued and collaboration thrives.
Sustainable
Whether it is our financially sustainable goals, our vision of maintaining a sustainable talent pipeline or our continuous focus on environmental sustainability - we always have an eye on the future and the part we play in it.
Authoritative
More than just experience, we are the authority on RAIN RFID antennas. We are held up as the authority and don’t take this responsibility lightly. Our single purpose allows us to stay focused on what we are good at and continue learning and building our expertise.