Strengthening our European presence: George relocates to Edinburgh

Europe’s RFID market is on a strong growth trajectory, projected to achieve a CAGR of over 10% through 2030. This momentum is driven by increasing demand for automation, supply chain visibility, and Industry 4.0 solutions across industries such as logistics, retail, and healthcare.

From June 2025, George Mitchell, our Business Development Manager, will be based in Edinburgh, Scotland.

With George based in Europe, Times-7 is better positioned to respond quickly to partner needs, align with local business requirements, and uncover new opportunities in-market. 

For our partners in Europe, George’s presence in-region means faster response times, more frequent engagement, and a deeper understanding of regional project requirements. George’s presence in the region allows for easier accessibility for RFID & IOT events in the region and help grow existing RAIN RFID partnerships. 

His relocation is part of our commitment to deepen relationships with our European partners and actively engage in identifying new business opportunities across the region. He will also continue supporting our U.S. customers, bridging time zones and maintaining the collaborative and responsive spirit Times-7 is known for. 

George will be attending the RFID and IoT in the Nordics on the 12 June. This industry gathering brings together innovators and thought leaders from across the RFID ecosystem. This is a fantastic opportunity for him to be at the forefront of emerging trends, showcase Times-7’s extensive antenna portfolio, and further strengthen our network of European partners. 

If you’re interested in attending, please get in touch. 

Although George’s presence at our New Zealand headquarters will be missed, we’re excited to support him as he embarks on this new chapter. 

His move marks an important step in strengthening our support for the European market, and we’re confident he will play a vital role in delivering the exceptional service Times-7 is known for. 

Please join us in wishing George the very best on his move and connect with him directly to explore how Times-7 can support you with fixed RAIN RFID antenna solutions.