Times-7: World-Class RAIN RFID Antenna Solutions, Trusted Worldwide
Global RFID Precision. Engineered & Manufactured in New Zealand.
At Times-7, we design and manufacture high-performance RAIN RFID antennas that deliver trusted accuracy, reliability, and RF excellence. Based in New Zealand and supported by a global distribution network, our antennas power mission-critical applications across retail, healthcare, logistics, manufacturing, and more. Whether you need a proven solution from our industry-leading portfolio or a custom antenna designed for a unique challenge, Times-7 delivers.
Times-7's high-performance RAIN RFID antennas power some of the most innovative and reliable RFID systems worldwide. Trusted by global RFID leaders, Times-7 is recognised for its engineering excellence, product reliability, and exceptional customer service.
Our fixed RAIN RFID antennas cater to a wide range of industries and use cases. With one of the market's largest fixed RAIN RFID antenna portfolios, we offer solutions for virtually every environment, read range, and performance requirement.
We support our global customers through our reliable distribution partner network and a commitment to responsiveness that sets us apart.
Whether you’re integrating a standard antenna or need a custom-built solution, our in-house engineering team is here to help you deploy with confidence.
Times-7 is a proud member of the RAIN RFID Alliance and an active participant in global industry events.
Why Times-7
Responsive
Standing us apart from our competitors, our responsiveness is legendary, and it is a brand value of which we are very proud. We respond promptly and accurately to customer requests. We think beyond the request and proactively support our customers. It is important to adapt and develop our processes and service to meet the needs of our customers.
Collaborative
With marketing, engineering, and manufacturing under “one roof,” we have a unique opportunity to collaborate and deliver world-class solutions. This approach extends to our work with our partners and customers, listening to their needs and being a part of their success.
Reliable
We are proud to be a company that our customers and stakeholders can rely on. Not only do we do what we say, but our products also do what they should, and we stand by our reliability.
Innovative
Innovation fuels our growth and is uniquely supported by our design and production structure. Being located in New Zealand gives us the advantage of seeing the world from a distance – watching trends and developments and using our innovative approach to adapt to meet the needs of our customers.
Respect
We firmly believe in valuing every individual and ensuring respect is upheld in all operations. Respect is not only a fundamental principle we embrace within our company culture, but it also fosters a positive and inclusive environment where diverse perspectives are valued and collaboration thrives.
Sustainable
Whether it is our financially sustainable goals, our vision of maintaining a sustainable talent pipeline or our continuous focus on environmental sustainability - we always have an eye on the future and the part we play in it.
Authoritative
More than just experience, we are the authority on RAIN RFID antennas. We are held up as the authority and don’t take this responsibility lightly. Our single purpose allows us to stay focused on what we are good at and continue learning and building our expertise.
What is RAIN RFID
RAIN RFID is the standards-based edge technology that lets organisations identify, locate, and authenticate thousands of items per second without line of sight using tags, readers, and software.
Elements of an RFID System:
| RFID Tags | Store and send data. |
|---|---|
| Readers | Computer and radio, sends power and data to antenna, and decode tag data received from antenna |
| Antennas | Forms the link between reader and tag, transmits power and signal to tags and collects/receives their (the tags) responses |
| Software | Turns reads into business value: inventory, asset tracking, supply-chain visibility, often at the edge or in the cloud. |
RFID combines these elements to form a system for tagged item inventory that works in real time, providing data on item details, the location, status and movement of your goods.
How RAIN RFID works
Times-7 role in the RAIN RFID ecosystem
We design and manufacture the high-performance antennas that turn radio energy into reliable data. Our ultra-thin, application-tuned antennas create predictable read zones for portals, conveyors, cabinets, and workspaces across healthcare, retail, logistics, and industrial environments.
Times-7 designs the reader antennas that make this reliable and predictable. Our ultra-thin, application-tuned portfolio shapes clean read zones for portals, conveyors, cabinets, benches, and smart workcells. We optimise field uniformity and durability, reducing blind spots and installation time. Engineered in New Zealand and backed by responsive application engineering, Times-7 partners with leading tag, reader, and software providers to deliver standards-compliant RAIN solutions that scale.
