Fitting room tracking

Configuration overview

At the core of this configuration is the A5531C circularly polarised ground antenna, installed beneath or flush with the flooring at the entrance to the fitting rooms.
Positioned at this transition point, the antenna creates a controlled read zone that detects tagged items as they pass over it. This allows the system to register when items enter and exit the fitting rooms, without requiring line of sight or overhead infrastructure.

Design characteristics

• Flush or in-floor mounting for discreet deployment, preserving the store environment.
• High gain antenna with distributed radiation pattern optimised for transition detection
• Suitable for environments where side or overhead antennas are not practical. Though this configuration can work alongside other RFID tracking solutions.

1. A customer selects RFID-tagged items from the shop floor
2. As the customer enters the fitting room, tagged items pass through the A5531C transition read zone
3. The system registers these items as entering a the fitting room location
4. Items remain associated with that fitting room
5. As the customer exits, tagged items pass through the read zone again.
6. The system records that the items have left the fitting room zone.
7. It is worth noting that this configuration can operate in tandem with other RFID systems to support a connected and comprehensive shopper experience throughout the retail journey. Once the system records that items have exited the fitting room zone, the tagged items can then be handed over to other RFID-enabled systems or checkpoints, including self check-out, overhead tracking systems, EAS monitoring, or inventory visibility platforms.

This process is enabled by integrating the A5531C ground antenna into the solution, which establishes a defined transition read zone at the fitting room entrance, allowing accurate detection of item movement without impacting store layout or customer behaviour. 

Key advantages of using the A5531C

1. Customer behaviour insights: Provides visibility into which items are frequently tried on, enabling a better understanding of product popularity and engagement.
2. Controlled read zone performance
3. In-floor antenna mounting enables a tightly defined read zone positioned close to the target assets, ensuring accurate transition detection while minimising unwanted reads outside the intended area.
4. Improved conversion analysis: Identifies the relationship between items tried and items purchased, supporting more informed merchandising and inventory decisions.
5. Operational efficiency: Detects items left in fitting rooms, enabling staff to quickly return products to the shop floor and maintain availability.
6. Discreet system integration: In-floor antenna installation ensures no visible infrastructure, maintaining store aesthetics while delivering reliable tracking.

This configuration provides retailers with actionable data and real-time visibility into fitting room activity, enabling: 

• Improved product range decisions
• Identification of sizing or fit issues
• Better stock availability and floor management points, ensuring reliable tracking of item movement between zones. 

This configuration provides a practical framework for retailers to gain actionable insights into fitting room activity while improving operational efficiency and in-store experience. \

For more information about the A5531C, click the button below.